The Digital Marketing Specialist Blog

Google Shopping Campaigns: Best Practices

24th July 2024 by Carlos Williams

What are Google Shopping Ads? Google Shopping Ads is an online advertising campaign format that allows retailers to showcase their products on Google’s search results page. Unlike traditional text-based ads, Google Shopping Ads display product images, prices, and a brief description, making them more visually appealing and engaging for potential customers. These ads appear at…

Posted in: Paid Media

Paid Search vs SEO: Exploring Search Marketing Strategies

17th July 2024 by Kyle Rushton McGregor

Paid Search VS SEO: Exploring Marketing Strategies Navigating between SEO (Search Engine Optimisation) and Paid Search is important for businesses aiming for online visibility. Both strategies play roles in boosting your presence on search engines but differ fundamentally in approach and execution. Understanding SEO and Paid Search What is the difference between SEO and paid…

Posted in: Paid Media

Digital Marketing News: June 2024

27th June 2024 by Tom Davenport

Google Real-Time User Data in Google Analytics 4 Google Analytics 4’s Realtime report now features a more detailed view of user activity. Users are shown in the last 5 minutes, complete with an improved bar graph, to better illustrate minute-by-minute activity on your site or app. This enhancement helps in understanding user behaviour more accurately,…

Posted in: News

Questions to ask your Paid Media Agency

5th June 2024 by Zelanda Van Drunick

Paid Media has become a fundamental part of the online marketing mix. Get it right, and you can reach huge pockets of new audience. Get it wrong, and you’ve donated a lot of good marketing money to the ad platforms. If you lack the time or experience to run your own paid media campaigns, experienced…

Posted in: Paid Media

Digital Marketing News: May 2024

31st May 2024 by Tom Davenport

LinkedIn New HubSpot Revenue Attribution Reports HubSpot’s Smart CRM now integrates with LinkedIn, offering Revenue Attribution Reports. This newly available tool allows small businesses to attribute revenue to specific LinkedIn marketing activities. With these insights, you can identify high-impact campaigns and optimize resources. To get started, sync HubSpot with LinkedIn’s Business Manager and access key…

Posted in: News

Digital Marketing News: April 2024

30th April 2024 by Tom Davenport

Updates we caught in our internal industry news slack room over the month of April.

Posted in: News

Digital Marketing News: March 2024

29th March 2024 by Tom Davenport

Updates we caught in our internal industry news slack room over the month of March. Meta updates Video ads add ‘audio descriptions’ Videos on Meta can now add audio descriptions to describe what’s happening in a video for people who use assistive technology. Audio descriptions can be added in ads manager under the ‘Acessibility’ options.…

Posted in: News