Capture leads, build winning campaigns, and sell your product or service on autopilot with email marketing.
Do you have 24/7 communication with your audience?
Email automation builds a relationship and retains your audience, keeping the conversation going while you sleep. We build email marketing machines that attract email leads, and automatically sells your product or service on autopilot, generating hundreds of thousands of subscribers per year for our clients. Email marketing has the highest ROI of any digital marketing channel. If you’re not sending, you’re losing revenue.
We work across every major email platform. Whether you’re a business looking for targeted lead generation, an ecommerce store looking to recapture lost sales, or a public figure with a growing fanbase, we have the know-how to build your list and send tactful, timely emails that they want to read.
Would you like to see an email welcome series in action? How do we do it for ourselves as an agency? Sign up to our mailing list and see. You’ll receive a welcome series over the next week from our Managing Director, giving away the key intel we usually reserve for new customers. You’ll see how we introduce our brand, give huge free value, and educate on our agency services. And later, you’ll see how we focus broadcast emails on meaningful, insightful messages that make you excited to see us land in your inbox. Try it for yourself; look our for our email signup box as you scroll down this page!
New to email marketing, or looking to migrate platform? We’ll select the right platform to suit your needs, and fully integrate it with your website.
If you have existing lists, we’ll clean it up and migrate to the new platform for a clean handover.
Setting up an email account is more than just importing contacts. We’ll connect to your website site, ad platforms, and analytics. We’ll build templates that are on-brand and make it easy to spin up campaigns.
For the more advanced setups, we configure custom tracking to unlock powerful new segments. Imagine how you can customise your message when you know if someone clicked ‘add to cart’, or if they visited your contact pages and abandoned – all of this is possible with custom tracking connected to your email platform.
You’ll have everything handled with a clean rollout plan, complete GDPR compliance, and accurate reporting out-the-box.
The real power of email marketing is when it runs on auto-pilot. We build email automations that handle every step of the customer journey. Your brand will speak to them with the right message, at the right time, to drive real action. Conversion rates from email campaign types are often far higher than the average website conversion rate. Some common email automation examples that we often use include:
Break out of the boring ‘newsletter’ strategy with a purposeful, goal-driven broadcast strategy.
We’ll build a structure and strategy that sets the tone and frequency for email broadcasts that customers can’t wait to open.
All of this includes on-going A/B testing and regular reporting, so you can see and share the improving impact email marketing is having with the rest of your business.
The best way to grow your email list is to put a choice to sign up in front of the people who most want to hear from you.
Most often, this is people who are already exploring your website, where a carefully crafted pop-up offer or embedded form in blog posts can do wonders to stream people into your mailing list.
What others overlook is prompting your fans away from your website. Our paid media service pairs beautifully with email lead generation, by retargeting previous website visitors or social media followers with sign-up forms right inside their social media feeds. Whether it’s a music fan on instagram or a business prospect on LinkedIn, the cost per lead from these channels is incredible value. In many cases, the average value of a welcome series automation more than offsets the cost per lead, giving you a self-funding lead generation machine. Several of our clients are generating thousands of profitable leads per month with this strategy.
You don’t need to cut corners to make email marketing work. Worst of all, you could put your business at risk of litigation, or having your emails hit spam folders – which could be hugely disruptive if your day-to-day business email delivery is also impacted.
We make sure your email operation is GDPR compliant, and for corporate clients can even offer legal reviews of privacy policies.
For new email accounts, or after a platform migration, we’ll handle any IP-warming needed against your domain to build trust with the major email platforms and max out your email deliverability.
Do you have a question in your search for the best email marketing agency? Check our FAQs, or get in touch with our certified email marketing specialists and we can help.
Contact us today and we can start to discuss how best to develop your digital marketing activity.
We build digital marketing systems, increase your conversion rate, and grow your business.
Digital Marketing Specialist Ltd.
The Workshed
London Street
Swindon
SN1 5DG
United Kingdom
Company No. 9154639
