Author Branding Services.

Whether you’re a debut author or a global bestseller, we’ll show you how best to grow your brand; reach your audience; and own your channels so that you get results and make a great impression.

London skyline

How to own your owned media.

Let us work with you to develop an online brand-building strategy that you’re comfortable with, that’s easy to manage and actually works. Whether you’re looking to launch a newsletter; re-write your website; or plan a new book launch, our team can consult and guide you on the how and why of brand-building, so that you can retain your independence online and own your owned-media platforms.

Our approach to paid media.

Paid media is at the heart of what we do – but it’s not all that we do. We want the best for our authors and publishers, whether that’s paid audience targeting across social; ad management across Meta and Google; a PPC campaign; or a brand-building campaign with zero digital advertising spend.

Author and Publisher Services.

Author brand consultancy

Our publishing account manager will discuss your author journey with you and develop an understanding of how you wish to move forward, whether that’s to grow your online presence; sell more books; promote an upcoming release; or to own your voice and brand outside of your publishing schedule. Together, you’ll work through your hopes, ambitions, challenges and fears to create clear and achievable goals and objectives. This is a collaborative process that gives you the tools and ideas to take your brand to the next level.

  • Strategy documents that align objectives and goals
  • Bi-weekly / monthly consultancy calls with meeting agendas
  • Analysis, recommendations, research, planning and reporting
  • Updates and reminders of outstanding brand development work and ideas

Content Strategy

Whether you wish to plan a month’s worth of content or a year’s worth of creative writing ideas, we can work with you to create a content schedule. From enticing topics for your newsletter to new website content that speaks to your readers – we can even offer complete copy rewrite services that will refresh your online brand.

  • Analysis of existing online copy and content
  • Content calendar and suggestions for newsletter, website and social copy
  • Website SEO recommendations
  • Tone of voice guidelines
  • Proof-reading and checking

Partnership Development

Our team of publishing marketers have created partnerships between authors, publishers and external brands that have reached thousands of book-lovers and introduced writers to brand-new audiences. From partnerships with Thames Clippers, Reedsy, Cult Pens, Scrivener, The Novelry, NaNoWriMo and many more; we will create an outreach strategy that will secure you and your brand extra exposure, subscribers and readers.

  • Partnership outreach strategy and audience targeting
  • Pitching and negotiating
  • Management of all collaborations including reporting, chasing and feedback
  • Updates and reminders to keep all parties on track

Digital Marketing

Learn how to take ownership of your digital channels and make the most of your owned platforms. From understanding how to get the most value from your newsletter including the creation of an effective welcome campaign; a strategy for re-incentivising lapsed subscribers; tackling subject lines; and re-evaluating your newsletter frequency – to being at the forefront of the online channels that could work for you and your brand: Should I set-up a Substack? What channels are my readers using? We also offer a number of paid media services, as detailed below.

  • Digital marketing consultancy, recommendations and suggestions
  • Newsletter strategy to gain and retain valuable new readers
  • Paid social media: advanced audience targeting and segmentation, ad management across Meta and Google, real-time performance monitoring and optimization
  • Paid search (PPC): Google Ads account audits, keyword research and selection, retargeting, ad copy creation and optimization
  • Regular reporting and insights

Author brand-building frequently asked questions.

If you have a question but you can’t find the answer on our website, contact us using our online form here.

I don’t know where to start. Which service do I need?

Do you offer retainers or projects?

How will you develop our digital marketing strategy?

Work with us.

Contact us today and we can start to discuss how best to develop your digital marketing activity.