Case Study

Welcome to the Darkness

  • Industy
  • Entertainment
  • Region
  • UK
  • Solutions
  • Paid Media


Drive awareness and sales for the Welcome to The Darkness film release

How we did it.

  • Develop a paid media strategy for theatre and physical release
  • Test a new Meta + Amazon integration to direct audiences to the physical release
  • Run ads for targeted cinema locations for the theatrical release
  • Thru-play audience collection for both cold and warm audiences
  • Segmented retargeting campaign to drive conversion on Amazon


  • No. 1 for BluRay on Amazon in the Documentary catergory
  • No. 1 on iTunes within documentary category
  • No. 1 Sky Store for Indie films
  • Generating 216k+ unique engagements across the campaign with an average of £0.01 per engagement
  • Achieving an average CTR of 2.7% from cold audiences
  • Over 16k clicks with an average of just £0.17 a click


Click to enlarge images.

“Welcome To The Darkness was our first digital marketing campaign with DMS – but it won’t be the last. From beginning to the end, both the communication and strategy were clear. We were delighted with the results and the analytical data that was supplied at the conclusion of the campaign."

Peter Thompson, Sales & Acquisitions Director

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.