Case Study

VERO Case Study

  • Industy
  • App
    Social Media
  • Region
  • Global
  • Solutions
  • Paid Media
    Audience Strategy
    Google App Install Campaigns
    Apple Ads


Maximise app installs for a privacy-focused social media network

How we did it.

  • Bespoke strategy addressing Vero’s policy of not installing ad platform SDKs to their app to protect user’s privacy
  • Google App Install and Apple Ad campaigns with diverse range of creative assets and copy
  • Paid social media driving awareness in new users even with the constraint of not having app install tracking available due to privacy requirements
  • Brand strategy amplifying partnerships with music and film content partners including DC Justice League, pop star Kelis, and GQ magazine


  • 357k app installs over 12 months – almost 1k installs per day
  • 13.8x better cost-per-install on iOS than industry average
  • 4.6x better cost-per-install on Android than industry average
  • Incredibly low delivery costs of $0.60 CPM
  • Ongoing insight into scaling opportunities and costs to grow user base in new markets


Click to enlarge images.

"I've been working with DMS a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgable. Looking forwards to launching larger scale activity with them in the next year."

Lily Horton, Marketing Lead of VERO True Social

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.