Case Study
The Hives – Album Launch
- Industy
- Entertainment
- Region
- UK
USA
Europe
- Solutions
- Digital Strategy
Paid Media
Email Marketing
Goal
Generate awareness & engagement for the release of their new album The Death of Randy Fitzsimmons.
How we did it.
- Re-capturing a legacy audience over 6 months prior to album announcement with strategic paid media placements
- Full and comprehensive retargeting of warm audiences with pre-order and album announcement on all platforms
- Capturing attendees across the Arctic Monkeys’ UK arena tour
- Amplifying all TikTok content to drive follower
- Configure Google Merchants and Shopify marketing tracking for three international merch stores
- Advertising Sweden tour tickets
- Growing email subscribers through website and ads, with email automation to maximise subscriber value
- Coordinating email campaign design and delivery
Results.
- Their highest charting UK album
- Over 18k TikTok followers generated on TikTok directly via ad campaigns
- Engaged legacy audiences with 296% growth to the album announcement
- 643k video views generated at £0.01 per view
- 7700 clicks driven to Sweden tour ticket sites
- Generating 7k+ new email subscribers
- Having an average open Rate of 45% on email campaigns
- High quality email audiences with exceptional open rate of 45%
"That’s the Swedish rockers’ highest charting LP in the UK"
Lars Brandle, Billboard
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