Case Study

Taylor Swift: The Eras Tour Movie

  • Industy
  • Entertainment Film
  • Region
  • Global ex. USA
  • Solutions
  • Paid Media
    - Meta ads (Facebook and Instagram)
    - Google ads
    - TikTok ads


Maximise box office sales with digital marketing for Taylor Swift: The Eras Tour Movie

How we did it.

  • Develop a paid media strategy to saturate audiences worldwide outside USA
  • Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation
  • Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom
  • Geographic delivery within drive time of thousands of cinema/theater sites worldwide
  • Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement
  • Timely and diverse retargeting automation to stay present while minimising ad fatigue


  • The highest-grossing concert and documentary film in history
  • Generated hundreds of thousands of ticket checkouts at just $0.61 each
  • Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%
  • Staggering returns on ad spend
  • Second encore campaign following initial successful release


Click to enlarge images.

"...the film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"

Jeremy Kay, Screen Daily

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.