Case Study
Taylor Swift: The Eras Tour Movie
- Industy
- Entertainment
Film
Music
- Region
- Global ex. USA
- Solutions
- Paid Media
- Meta ads (Facebook and Instagram)
- Google ads
- TikTok ads
Goal
Maximise box office sales with digital marketing for Taylor Swift: The Eras Tour Movie
How we did it.
- Develop a paid media strategy to saturate audiences worldwide outside USA
- Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation
- Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom
- Geographic delivery within drive time of thousands of cinema/theater sites worldwide
- Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement
- Timely and diverse retargeting automation to stay present while minimising ad fatigue
Results.
- The highest-grossing concert and documentary film in history
- Generated hundreds of thousands of ticket checkouts at just $0.61 each
- Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%
- Staggering returns on ad spend
- Second encore campaign following initial successful release
Examples.
Click to enlarge images.
"...the film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"
Jeremy Kay, Screen Daily
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
