Case Study

Oasis: Knebworth 1996

  • Industy
  • Entertainment
    Event Cinema
  • Region
  • Europe
    North America
    South America
  • Solutions
  • Paid Media


To activate Oasis fans across the globe to promote the worldwide cinema release of the Oasis Knebworth 1996 documentary.

How We Did It.

  • Configured custom conversion events that enabled real-time reporting and cross-platform optimization globally
  • Maximised early purchase from core Oasis fans and cultural enthusiasts
  • Collected new audiences by educating on the cultural significance of Knebworth 1996 through trailers across Facebook, Instagram and Youtube
  • Sustained, timely and diverse retargeting ad across platforms


  • Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event
  • Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event
  • Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week


Click to enlarge images.

"Oasis Knebworth 1996’ becomes highest-grossing documentary of 2021"

Sam Warner, NME

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