Case Study
Oasis: Knebworth 1996
- Industy
- Entertainment
Event Cinema
- Region
- Europe
North America
South America
Asia
- Solutions
- Paid Media
Goal
To activate Oasis fans across the globe to promote the worldwide cinema release of the Oasis Knebworth 1996 documentary.
How We Did It.
- Configured custom conversion events that enabled real-time reporting and cross-platform optimization globally
- Maximised early purchase from core Oasis fans and cultural enthusiasts
- Collected new audiences by educating on the cultural significance of Knebworth 1996 through trailers across Facebook, Instagram and Youtube
- Sustained, timely and diverse retargeting ad across platforms
Results.
- Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event
- Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event
- Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week
Examples.
Click to enlarge images.
"Oasis Knebworth 1996’ becomes highest-grossing documentary of 2021"
Sam Warner, NME
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
