Case Study
Dynamo Beyond Belief
- Industy
- Entertainment
TV
- Region
- UK
- Solutions
- Digital strategy
Audience development
Paid Media management
Goal
Re-activate Dynamo's fanbase for new Sky TV show 'Beyond Belief'
How we did it.
- Full strategic and tactical support as digital arm to Dynamo team.
- Supporting fast-moving changes as COVID and lockdown began during launch and all marketing moved to digital.
- Comprehensive audience and creative testing in collaboration with social team
- Ads across Facebook and Instagram to reactivate and collect warm audience
- Timely retargeting ads to remind warm audience to watch the show
Results.
- Sky’s biggest entertainment launch in 10 years
- Surpassed Dynamo’s previous show with 1.8 million overnight viewers
- Eight-figure people reach at under <£1 CPM via paid social
- Millions of post engagements at only £0.003 per engagement – a fraction of a penny
Examples.
Click to enlarge images.
"Our company engaged DMS to assist with our paid media strategy for several activations. Through their support, we achieved significant results and gained valuable insights. Having worked with multiple agencies in the past, our experience with DMS was exceptional. Their expertise and commitment to delivering results were evident in their approach to our project."
Dan Albion, Manager of Dynamo
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
