Case Study

Cheerio – Art is Magic

  • Industy
  • Entertainment
  • Region
  • UK
  • Solutions
  • Paid Media
    Digital Strategy


Create awareness and maximise sales for the release of Jeremy Deller’s Art is Magic

How we did it.

  • Digital strategy for awareness, pre-sale and launch phases
  • Over 2 million impressions with vibrant video and static ads across Facebook, Instagram and Twitter
  • Custom messaging and approach for standard (£30) and collector (£150) editions
  • Tight collaboration with publisher, PR and design partners
  • Maximising pre-sale partnership with Rough Trade and Hatchards
  • Promoting a slate of reader events


  • A Sunday Times best-seller in first week of publication
  • Pre-sale orders sold out in advance, driving a second major order ahead of publication
  • A sold-out event at London’s Southbank Centre
  • More than 10,000 link clicks on social media platforms
  • An increase in typical benchmark performance for younger 25-44 year old audience


Click to enlarge images.

“We love working with the team at Digital Marketing Specialist. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication in May of this year”

Clare Conville, Literary Agent

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.