Case Study
Cheerio – Art is Magic
- Industy
- Entertainment
Publishing
- Region
- UK
- Solutions
- Paid Media
Digital Strategy
Goal
Create awareness and maximise sales for the release of Jeremy Deller’s Art is Magic
How we did it.
- Digital strategy for awareness, pre-sale and launch phases
- Over 2 million impressions with vibrant video and static ads across Facebook, Instagram and Twitter
- Custom messaging and approach for standard (£30) and collector (£150) editions
- Tight collaboration with publisher, PR and design partners
- Maximising pre-sale partnership with Rough Trade and Hatchards
- Promoting a slate of reader events
Results.
- A Sunday Times best-seller in first week of publication
- Pre-sale orders sold out in advance, driving a second major order ahead of publication
- A sold-out event at London’s Southbank Centre
- More than 10,000 link clicks on social media platforms
- An increase in typical benchmark performance for younger 25-44 year old audience
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“We love working with the team at Digital Marketing Specialist. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication in May of this year”
Clare Conville, Literary Agent
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Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.