Case Study
Cave Things
- Industy
- E-Commerce
- Region
- Worldwide
- Solutions
- Paid Media
Goal
Generate online sales, grow newsletter signups and increase awareness of the Cave Things brand.
How we did it.
- Full retargeting of warm audiences with product catalogues on Meta
- Full retargeting of the Nick Cave and the Nick Cave & The Bad Seeds warm audiences across Meta and Google platforms
- Growing email subscribers through Meta lead generation campaigns
- Testing new audience targeting to expand the Cave Things brand
- Leverage Meta e-commerce ad formats to encourage online shopping within the Meta platform and increase engagement
- Customer surveys to refine product offers and marketing strategy
- UX audit to optimise site layout and conversion rate
Results.
- Generating over 8k new email subscribers
- Reaching an audience of over 2.2 million
- Over 114k clicks to the e-commerce website
- A click-through rate of 1.67%
- 3.9 Return On Ad Spend (ROAS)
![](https://www.digitalmarketingspecialist.com/wp-content/uploads/2020/04/beth-clayton.jpeg)
"We consider DMS part of our team - their work is a fundamental part of both large scale marketing campaigns, and the day to day running of an artist's business. Highly recommended."
Beth Clayton, Marketing Director, Nick Cave Productions
![](https://www.digitalmarketingspecialist.com/wp-content/uploads/2024/05/Cave-Things_320x100-GOOGLE.jpg)
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.