Case Study

Cave Things

  • Industy
  • E-Commerce
  • Region
  • Worldwide
  • Solutions
  • Paid Media


Generate online sales, grow newsletter signups and increase awareness of the Cave Things brand.

How we did it.

  • Full retargeting of warm audiences with product catalogues on Meta
  • Full retargeting of the Nick Cave and the Nick Cave & The Bad Seeds warm audiences across Meta and Google platforms
  • Growing email subscribers through Meta lead generation campaigns
  • Testing new audience targeting to expand the Cave Things brand
  • Leverage Meta e-commerce ad formats to encourage online shopping within the Meta platform and increase engagement
  • Customer surveys to refine product offers and marketing strategy
  • UX audit to optimise site layout and conversion rate


  • Generating over 8k new email subscribers
  • Reaching an audience of over 2.2 million
  • Over 114k clicks to the e-commerce website
  • A click-through rate of 1.67%
  • 3.9 Return On Ad Spend (ROAS)


Click to enlarge images.

"We consider DMS part of our team - their work is a fundamental part of both large scale marketing campaigns, and the day to day running of an artist's business. Highly recommended."

Beth Clayton, Marketing Director, Nick Cave Productions

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.