Case Study
Arsène Wenger: Invincible
- Industy
- Film
Sports
- Region
- UK
- Solutions
- Digital Strategy
Paid Media
- Google Search
- Facebook
- Instagram
- YouTube
- Amazon
Goal
Maximise sales of DVD/Blu-Ray, downloads and cinema tickets to sports fans online
How we did it.
- Digital media strategy and budget
- Collaborating with creative and PR agencies
- Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display
- High impact trailer moment to collect audiences based on engagement levels with video content
- Comprehensive and diverse retargeting to retain engagement tactfully
- Smart and timely call-to-action messaging to drive purchase from most engaged audiences
Results.
- 38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market
- Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences (on top of huge organic video reach)
- High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs
- Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating
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"With a great knowledge and insight into the digital media landscape and first-class service levels, DMS have produced excellent media strategies to engage target audiences."
Tim Westbey, Senior Marketing Manager at Noah Media Group
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Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.