Case Study

Arsène Wenger: Invincible

  • Industy
  • Film
  • Region
  • UK
  • Solutions
  • Digital Strategy

    Paid Media
    - Google Search
    - Facebook
    - Instagram
    - YouTube
    - Amazon


Maximise sales of DVD/Blu-Ray, downloads and cinema tickets to sports fans online

How we did it.

  • Digital media strategy and budget
  • Collaborating with creative and PR agencies
  • Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display
  • High impact trailer moment to collect audiences based on engagement levels with video content
  • Comprehensive and diverse retargeting to retain engagement tactfully
  • Smart and timely call-to-action messaging to drive purchase from most engaged audiences


  • 38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market
  • Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences (on top of huge organic video reach)
  • High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs
  • Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating


Click to enlarge images.

"With a great knowledge and insight into the digital media landscape and first-class service levels, DMS have produced excellent media strategies to engage target audiences."

Tim Westbey, Senior Marketing Manager at Noah Media Group

Work with us.

Call us today and we can start to discuss how best to develop your digital marketing activity.