Digital Marketing News: 27 January 2025

Digital Marketing News: 27 January 2025
Digital Marketing News: 27 January 2025

Google

AI-Powered Search for Retail

Google Cloud is introducing AI agents and AI-powered search to help retailers enhance efficiency and personalise shopping experiences. These tools address evolving customer expectations and tackle issues like rising costs and supply chain complexities. This innovation marks a significant step in adapting retail operations to the AI era.

Consent settings hub

You can now learn about and manage consent settings from a centralised hub in Google Analytics Admin. This hub helps you understand how Google Analytics uses consent signals, view the collection status of consent signals across your property stream(s), and review and address consent-related diagnostics.

Meta

Community Notes Replace Fact-Checks

Meta CEO Mark Zuckerberg has announced the discontinuation of the platform’s fact-checking programme. In its place, Meta will implement an X-style “Community Notes” system for claim clarification across its apps. This shift aligns with plans to reintroduce more political content to Meta’s platforms.

SMS Verifications for Lead Ads

Meta has introduced a new feature for Lead Ads, requiring SMS verification for form submissions. This enhancement aims to improve lead quality by ensuring users verify their phone numbers with a one-time code before submitting forms. Marketers should include a required phone number field in their forms to utilise this feature effectively.

LinkedIn

Precision Targeting Campaign Launch

LinkedIn Ads has launched a new campaign highlighting the importance of precise audience targeting in B2B marketing. The “Only on LinkedIn Ads” initiative emphasises the platform’s unique capability to target over 1 billion users based on industry, company, role, and more. This campaign aims to help marketers eliminate wasted ad spend and improve ROI by reaching the right audience.

Apple

Branded Mail for Business Connect

Apple has introduced Branded Mail in Apple Business Connect, allowing business owners to add their brand logo and name to emails. This feature enhances brand identity, builds trust in customer communications, and makes emails more distinctive in the Mail app on Apple devices and iCloud Mail. The review process for this feature can take up to 7 business days.

Reddit

Reddit Pro Trends Launch

Reddit has unveiled Reddit Pro Trends, a tool designed to help businesses uncover conversations about any topic on the platform. This launch aims to facilitate the development of organic Reddit strategies, capitalising on the platform’s growing influence in product and brand decisions. Reddit Pro Trends offers valuable insights for businesses looking to enhance their 2025 marketing strategies.

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