Case Study
Enclave: Kings Cross & Croydon
- Industy
- Real Estate
- Region
- United Kingdom
- Solutions
- Paid Media
Digital Strategy
Goal
Increase leads generated for rentals for the new apartment building in King’s Cross, London and Croydon.
How we did it.
- Develop a digital strategy and paid media campaigns across Google Search, Meta, and LinkedIn to drive leads for apartment rentals
- International campaigns on Google search to capture the audience interested in moving to central London.
- Target international students searching for luxury student accommodation in London
- Retargeting people who visited the website and re-engage lapsed users.
- Promote open-day events on Meta ads
- Implement lead generation campaigns across platforms to capture emails from prospects
- Rolling to waitlist lead generation when property is full
Results.
- 4M+ Impressions generated across both accounts on Google & Meta.
- Over 128k clicks generated across all paid media platforms.
- More than 1.6k enquiries generated with the full digital marketing strategy.
Croydon:
- In 2024, over 2900+ student accomodation leads generated across Google ads and Meta at a CPL of £30
King’s Cross:
- Over 350+ leads generated for luxury central London apartment rentals across Google ads and Meta at a CPL of £136
- Achieved a fully leased building
Examples.
Click to enlarge images.
"We've loved working with the team at DMS through our start up phase, and ongoing as we scale. Their support has been invaluable, from delivering PPC & Meta campaigns that successfully drive leads, to support with our SEO, tracking, and analytics when needed. They're always quick to respond to ad hoc requests and have been great at adapting reporting as we've grown, to align with business requirements. Thank you!"
Hannah Miller, Marketing Director, Outpost Management
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
