Case Study

Blackpink: The Movie

  • Industy
  • Event Cinema
  • Region
  • Global
  • Solutions
  • Digital Media Planning & Buying


To celebrate South Korean girl group Blackpink’s 5th anniversary by bringing together their global fan base for a unique cinematic experience, Blackpink The Movie.

How We Did It.

  • Launched a global digital paid media strategy in over 10 territories worldwide. 
  • Generated mass awareness amongst Blackpink fans across Facebook, Instagram, TikTok and YouTube 
  • Curated a carefully managed selection of content which was serviced to Blackpink fans across the globe, increasing demand and maximising ticket sales. 
  • Executed a global campaign while maintaining a local feel by managing messaging to over 3,400 cinema locations


  • Over 500,000 admissions worldwide in first week and a total gross revenue of $4.8 million revenue
  • Blackpink The Movie named the highest grossing event cinema release of 2021
  • No.6 in the US box office on opening night as well as No.1 in Mexico


Delivering the highest number of admissions for an event cinema release in 2021, Blackpink The Movie saw 500,000 admits around the world as fans of the band flocked to cinemas to experience the film on the big screen.

Andre Paine August 17th 2021

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