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Navigating the digital marketing landscape can be daunting, but partnering with the right paid media agency can elevate your business to new heights. In our latest blog post, we delve into the critical questions you need to ask to ensure your agency of choice aligns perfectly with your business goals and delivers outstanding results.

Here is roundup of digital marketing news and ad updates from the month of May. This month, Meta introduced new AI features to boost ad performance, and TIkTok is using marketing optimisation tools for ads.

See our April roundup of digital marketing and ad updates that we shared in our internal slack channel. This month, Google added new audience insights to Pmax campaigns, and Meta has launched new full screen video ads. Read more in our latest post.

Exciting changes this month include new metrics in Meta ad campaigns, new tracking capabilities in Google Analytics, and a big improvement in TikTok’s geo-targeting in Europe.

Our new monthly round up of digital marketing news that landed in February 2024.