Blog

In today’s digital landscape, a well-managed paid media budget can be the game-changer your business needs. From understanding the fundamentals to avoiding common pitfalls, this comprehensive guide offers actionable insights tailored for businesses of all sizes.

Google Shopping Ads offer a revolutionary way for retailers to showcase their products with eye-catching visuals right on Google’s search results page. This comprehensive guide dives deep into what Google Shopping Ads are, their various types, how they work, and why they can be a game-changer for your business.

In the digital marketing world, understanding the nuances between SEO and Paid Search is crucial for enhancing your online visibility. This article provides a comprehensive comparison to help you decide which strategy suits your business goals and how a combined approach can maximise your digital presence for both immediate and long-term success.

See our June roundup of digital marketing and ad updates that we shared in our internal Slack channel. Exciting changes this month include updates in GA4, creator insights in Instagram, and AI dubbing in TikTok.

Navigating the digital marketing landscape can be daunting, but partnering with the right paid media agency can elevate your business to new heights. In our latest blog post, we delve into the critical questions you need to ask to ensure your agency of choice aligns perfectly with your business goals and delivers outstanding results.

Here is roundup of digital marketing news and ad updates from the month of May. This month, Meta introduced new AI features to boost ad performance, and TIkTok is using marketing optimisation tools for ads.

See our April roundup of digital marketing and ad updates that we shared in our internal slack channel. This month, Google added new audience insights to Pmax campaigns, and Meta has launched new full screen video ads. Read more in our latest post.

Exciting changes this month include new metrics in Meta ad campaigns, new tracking capabilities in Google Analytics, and a big improvement in TikTok’s geo-targeting in Europe.

Our new monthly round up of digital marketing news that landed in February 2024.